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Dry Idea Gets Fashion Forward

Antiperspirant to host sweepstakes for glamorous trip to NYC.

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By: TOM BRANNA

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Dry Idea, a leading women’s antiperspirant brand, announced a sweepstakes for sweat-free fashionistas. The winner will receive a glamorous three-day/two night trip for two to New York Fashion Week in February 2011 to preview the Fall Collections, along with complimentary airfare and chic hotel accommodations, according to the company. “Our customers are confident, active young women and we want to make sure they always look and feel their best. What’s a better way to celebrate looking great t...

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